USA Dodgeball is a dynamic organization dedicated to fostering and advancing the sport of dodgeball nationwide. The previous website posed challenges for players seeking tournament registration and relevant dodgeball information, as its navigation and user interface were confusing. Consequently, member satisfaction was low. USA Dodgeball recognized the need for a website redesign to enhance user experience and provide comprehensive information on their Premier Tour, Team USA, and individual dodgeball organizations.
The challenge was to redesign the USA Dodgeball website to improve user experience, make it easier for players to find information and register for tournaments, and increase member satisfaction.
The design process began with a thorough evaluation of the existing website to identify areas for improvement. This included user research to understand the needs and frustrations of USA Dodgeball members.
Once the pain points were identified, a user flow chart was created to map out the ideal user experience for the new website. This helped to ensure that the new design would be easy to navigate and use.
Next, wireframes were sketched out to visualize the layout and structure of the new website. These wireframes were then refined through user testing to ensure that they were clear and intuitive.
Once the wireframes were finalized, high-fidelity mockups were created to provide a realistic representation of the new website. These mockups were used to gather feedback from stakeholders and make any necessary changes.
Finally, the website was developed using Webflow. This platform was chosen because it is easy to use and allows for rapid prototyping.
The redesigned USA Dodgeball website is a success. It is now easier for players to find information and register for tournaments, and member satisfaction has increased significantly.
The new website features a clean and modern design, with improved navigation and user experience. The Premier Tour section has been redesigned to make it easier for players to stay up to date on tournament updates. The website is also mobile-friendly, with a design that is optimized for smaller screens.
The USA Dodgeball website redesign is a case study in how to create a user-friendly and informative website. By carefully considering the needs of the target audience and using user research to guide the design process, the team was able to create a website that is both visually appealing and easy to use.
UI/UX Designer
John is a 30-year-old accountant from Los Angeles, CA. He is a dodgeball enthusiast and is looking for a dodgeball league to play in while visiting a new city. He wants to know all the rules of dodgeball and doesn't like social media, so he wants to find a resource that is easy to use and doesn't require him to use Facebook.
USA Dodgeball can help John by providing him with up-to-date information on dodgeball tournaments in different cities, a comprehensive resource on dodgeball rules and regulations, and a directory of dodgeball leagues. USA Dodgeball can position itself as the one-stop shop for all things dodgeball and emphasize its commitment to providing players with the information and resources they need to succeed.
